Well, unless you've been living under a rock, you'll definitely have heard of 'millets' in the last couple of years. And the buzz is for good reason - Millets are micro-nutritionally dense, fiber-rich, cause a slower rise in blood sugar than rice or wheat, and hell even take less water to cultivate, making them vital for food security. The only challenge - a lot of folks are not fans of their taste. We have been trying many things in this space for some time, and we know that all that's needed is some creativity. Inspiration struck when we were looking to add some crunchhh to our yummy gooey protein bars. A shower of bajra and ragi pebbles on top proved to be a game-changer. Yummy taste met great crunch to create an awesome munchhh.