Recently, I tried this protein bar from The Whole Truth Foods. Here’s what caught my attention.
Observe the words – 𝐰𝐡𝐨𝐥𝐞 𝐭𝐫𝐮𝐭𝐡 and 𝐜𝐥𝐞𝐚𝐧 𝐥𝐚𝐛𝐞𝐥.
Every fiber of their being is echoing one word – “”𝐭𝐫𝐮𝐭𝐡𝐟𝐮𝐥𝐧𝐞𝐬𝐬.”” The name, messaging, and the validation of their truth on the wrapper.
Who are you, what you do, and how you do it – these three are the pillars to strengthen your customers’ trust in you.
The moment I saw it, it won me over with trust, I knew that this brand now sticks with me for a long time.
There might be other businesses working on the same idea, but how you tell it matters.
P.S. – The bar is filling and tastes awesome 😋
#marketing #messaging #business #brand
It’s so good and tastes so yummy.
@wholetruthfood
can’t wait to try your other flavours too.
In a market drowning in health-washing and buzzwords, The Whole Truth flipped the script by making transparency its hero. They didn’t just sell snacks, they sold sincerity.
Could it be that legacy isn’t just measured in years anymore; it’s measured in trust per interaction?
In a world full of noise, the brands that win are the ones that don’t just stand for something, they show it, every single time.
Maybe brands today don’t need a 100-year history to build trust, they need 100% truth told with 100% clarity
Shashank Mehta my family is a fan. Also, we love us a good discount 🙂
And what really impressed me was their website—a shopping experience that doubled as an education hub.
👍 No boring FAQs here. Instead, skits featuring the founder, Shashank Mehta explaining the differentiating features of their products.
👍 A dedicated learning section replaced half-hearted “Learn More” buttons, tailored for curious, suspicious, or simply informed consumers.
✨Who knew clean eating could be so fun, desirable, and aspirational?✨
Here’s why I swear by this product:
1️⃣ 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆
They back their claims with lab reports, making it easy to trust them. Plus, their ingredient lists are honest—no hidden sugars, no artificial sweeteners, just clean and natural goodness.
2️⃣ 𝗖𝗹𝗲𝗮𝗿, 𝗦𝘁𝗿𝗼𝗻𝗴 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴
Their packaging doesn’t just grab attention; it communicates loud and clear. Unlike brands that use tiny fonts to hide unwanted ingredients, The Whole Truth proudly states everything in big, readable fonts.
3️⃣ 𝗛𝗲𝗮𝗹𝘁𝗵-𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀
The focus on genuinely healthy ingredients reassures me that I’m nourishing my body with every scoop or bite.
4️⃣ 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆
With their products available on Blinkit, I can get my favorite protein bars or powder in just 10 minutes whenever the cravings hit!
This isn’t just about consuming a product—it’s about choosing a lifestyle of honesty, health, and transparency. I’ve been hooked for a year now, and I couldn’t recommend it more!
When they initially launched, as a marketer, I was intrigued by their brand name exemplifying their brand promise. As a customer, after just a few purchases, I realised that this brand “truthfully” lives up to its brand promise.
Everything about this brand screams honesty.
They live up to their brand positioning 100% by genuinely ensuring transparency in every aspect related to them, be it the product ingredients or the founder talking about the increase in raw material costs, which is leading to a temporary increase in pricing.
This brand consistently leaves me feeling reassured and taken care of. THIS is Brand Love
I was scrolling down their website and came across this when I hit the end:
You’ve reached rock bottom. Things usually only go up from here.
Forget about the discount. What is with this brilliant copywriting!? 🙌🏼
@wholetruthfood?😍
Was already sold on their protein bars, adding the dark chocolate to my list of favourites too!
@wholetruthfood
I have tried peanut butter from many different companies.
This is by far the yummiest and healthiest one.
Indian startups are bringing in revolutions for the young generation.
Your team is doing an amazing job.
Double choco protein bar from
@wholetruthfood
Coffee from Davidoff.
@wholetruthfood
! Placed a website order, only for it to be delivered in < 12 hours. Delightful packaging &, as expected, a great product! @twitellectual 👏👏
I’m on a strict rule of ‘no packaged food’ as part of my healthy diet measures, and this brand makes an exception.
Kudos to Shashank Mehta and team on executing the value proposition of No nasties but Great taste and bringing amazing bars into my life and making my packaged food eating habits more healthy.
I accidentally saw The Whole Truth Foods office today at Wework, Mumbai and couldn’t stop but interject their meeting and share a 2min speech about my love and gratitude for the products they make
Also they just launched India’s first ever date sweetened dark chocolate (I dint know about this at all) and the team honoured me by gifting this new product to me.. thank you so much..
PS – my teammates completed the chocolate within seconds, and the product is amaze!!!
#food #gratitude
Made me feel special, chuckle and loyal !
Shashank Mehta
#loyaltymarketing #customerretention #thewholetruthfoods #communication
There are many things to be excited about these bars a chocolate sweetened with dates, perhaps world’s first portion controlled chocolate- so that you can eat it as per the size of your cravings, a great copy and a gorgeous packaging that brings the story alive.
But above all, these are the best chocolates I have tasted so far! Almond raisin is my favourite ❤️
Take a bow Shashank Mehta 👏👏👏👏
As a chocolate addict I couldn’t have asked for more!
#startups #packaging #branding #d2cbrands #brandlove
@wholetruthfood
protein bars, especially DOUBLE COCOA.
Please continue your service like always and providing us with delish food items to relish 😋😋
#wholetruth
and we didn’t even have to pay
ask for it
Sara Ali Khan
Kajal Aggarwal
Soha Ali Khan
Kalki Koechlin
Arjun Kapoor
Malaika Arora
Sophie Choudry
Kris Gethin
always has our back
Aditi Lipin
This takes courage, kudos! I'm someone very far from your TG but still followed your page for the detailed information.
Bhavini Verma
Sending validation!🔥 Keep up the great work team❤️
Aprajita Vaid
A brand that wants to be conscious about their content. Only makes me love you guys more ♥️
Neha C. Parihar
Don't go. You are one of the few authentic pages on Insta whose posts I look forward to. It just makes logical sense for a person o follow you. Even if you go, come back soon and thanks for enlightening us on topics we never knew we needed enlightenment 🙏🏻
Poruri Sai Rahul
Don’t worry @thewholetruthfoods , i still follow you closely on YouTube and probably most true foodies here do as well. Keep up the scientifically well researched work and for taking on the huge challenge of educating people about something they don’t want to know about or don’t care enough to know about.
Bansuri
This. This is the caption i needed to read today. Thank you. Enjoy your break, no matter whatever led to it :)
Malini Agarwal (MissMalini)
Oh that hit me right on the feels ❤️🩹 let’s meet offline and hug it out and never post about it.
Sonal Choudhury
I feel the drift, and I have so much respect for a brand that acknowledges it. Do what it takes for you to be whole, because there are only a few who are as truthful as you. More power to you ❤️
Nidhi | HealthyHairEnthusiast
Completely feel you.. I stopped using Instagram for sometime for the same reason. I hope you find a better platform that deserves your in-depth knowledge.❤️
@rohanbabu
Kudos to @twitellectual for taking a stand to take a break from Instagram while building @wholetruthfood. I strongly believe that the rabbit hole of these algorithms only makes them richer & doesn’t really add any value to your business.
@sumanthere
Apt that @wholetruthfood called out the instagram algorithm. Such platform thinking reduces brand marketing to putting up (mindless) content every single day. PoVs like these are also needed to counter big tech's vacuous big talk. @twitellectual
Abhishek Agrawal
Have been following your page post and the interviews that you have given on "taking a break from insta"..must say "bold" and "strong move" and love the way you are building trust and credibility in this "half-truth food ecosystem". Love the "whole truth" of The Whole Truth Foods brand ❤
Mansi Gupta
Takes a lot of courage! But what you did here takes it to another level. As a founder of Indian start up, you are an inspiration. Especially how were able to acknowledge the drift and more so, act on it. Speaks volumes about you as a leader. Thank you for making 'take a break' feel so normal. Humanization of a brand, establishes so much about you and your products.
Ruchika Wadhwa Bhalla
It's commendable how honest and outspoken this move is. Hoping more and more leaders take this route. And I'm sure that your tribe and your loyal customers are not going to be negatively affected by this. If anything, this builds even more trust! An amazing and empowering move! 🔥Sending you and your team only the best and the most "whole"some wishes. :)
Shubham Agarwal
Shashank Mehta you are not only re-building trust in food but also re-building marketing, setting precedence of how marketing may(should) evolve in this era. This is actually what a consumer centric business actually means. This is brave. And fortune favours the brave.
Shriya Shetgaunker
Really appreciate your courtesy to be accepting it on such a platform. Positive attitude
Monika
It takes a pair to stand up after being wrong! Job done well @thewholetruthfoods !! Acceptance over deleting /ignorance = respect of brand and its values it stands for!
Karishma Rishi Batra
People should learn how to accept their mistakes from you. You people took it so gracefully and you deserve respect. Of course we all are human but being honest and making a public statement like this needs lots and lots of courage and honesty to oneself. 👏👏👏👏 Appreciate. My best wishes are with you ❤️❤️
Shailesh Karwa
To take a higher moral ground and own the truth is never easy, and I am glad that after some of us pointed out the inaccuracy, you had the humility to accept. Truth & Humility make good partners always 👍 well done!
Puneet Singh Puri
I like that you are holding yourself accountable. That's integrity. Kudos
Reik Chakraborty
Takes a lot of courage to admit a mistake. Respect to you guys. :)
Gargi Sandu
Staying true to your brand core values and what you’ll stand for 👍🏻👏🏻
Jayashree Chinnaswami
It’s not easy to apologise 😍Proud of you ❤️
Dr Vignesh Devraj MD(Ay)
We love the values you always portray and live @thewholetruthfoods you are a true inspiration 🙌
Chirag Jhumkhawala
I love what you guys do. You are building a identity. A dna
Anvi
And thats an attitude we fitness enthusiasts expect from the brands! Total honesty.. kudos to maintaining this 👏👏
Ronaldo
The name purely symbolises with this post ..🙌 Unafraid to speak the truth ...Trust grows were truth goes
Sameer Gupta
I missed the original post but reading this post, establishes my belief in you. The fact that you went all out to admit a mistake openly is what won me over👏😊
sawan vyas
Science can be questioned, corrected, even changed at times. But not character. This is character. Good approach guys...
Vidur Singh
Truly appreciate this post. Makes me want to trust and engage with your content more
Sukhbir Singh
My company gifted us @thewholetruthfoods bars on Diwali and they awesome 🔥🔥 glad to know, how you decided to fight against them!
Naitree Desai
Your bars are excellent! No comparison, keep doing the good work.
Aakash Srivastava
Just submitted a new review. The whole truth and nothing else ;) 🤗
Dr. Adwait Ranade
Haters are gonna hate! Leave them where they belong! We are always with you as your loyal customers!! More power to you!! Just love love love your protein bars!!
Puneet
@thewholetruthfoods Do not worry about negativity sir ,We know your protein bars ,trust me they’re truly amazing ,much needed energy in this pandemic ,I’ve put a story in my page supporting you against these fake reviews,please check it ,This is my smallest help I could do ❤️
Keri | Skincare & wellness
I will support you just for echoing, "When they go low, we go high". Love me some Obamaisms 😁 also, despicable behaviour. 😡 But you needn't worry, yours is the long term vision which always pays off. Just focus on what you do and you'll be golden😊💛
Jitesh Khandelwal
A lesson from video games. If you're being attacked it means you're going on the right track. 😜
Amita Ghosh
Can’t beleive this! I personally had it and it was amazing !!
Shanthan Kasula
We are with you @thewholetruthfoods
Archana Satwalekar
As a mom the best bar ever and my two teenagers agree !
Abhijeet Vaishnav
You don't even need to clarify dude. People know your purity. You've made an impact. They don't even matter
Ankit Bhanot
I have finished two boxes and my next one is from Amazon just to give you
Arushi Kukreja
You have the support of those who have tasted the bars...have left a glowing review for the bars I love and trust.
Karan Sachdev
Bad taste? Too sweet? They have definately not had your bars. Would be happy to leave a good review.
Diksha Pande
Shashank Mehta I am not a protein bar fan but just to support your fight will order. Restaurants and food service businesses have long been victims of this phenomenon. Don't let this bother you. Your community will stand by you in the long term
Tamiesh (Tam) Sood
Sad to see this happening. I love the product both as a consumer and as an avid follower of the D2C space. Will definitely do my bit.
Aish Vinder (Udhamsingh.eth)
I've seen horrible practice being done by multiple companies, broke my heart to see it. I just gave 5 different reviews on your product right now and also placing the order right now.
Sandeep Ramesh
Just a road bump on the highway. I'm more interested in when you guys will be available in the US:) I can tell you I have not found a better bar here. Shashank Mehta
print the love!
Credible, quirky & wholesome: The Whole Truth Foods' campaigns serve it right
Has to be the tastiest health food I have eaten till now. Super proud that it is an Indian brand @thewholetruthfood
Nithin Kamath
the @wholetruthfood new energy bars have a new 14 year old fan in our house! Verbatim - "these things are so delicious and taste exactly like what’s written on the cover!" Landing Gen Z early => great LTV/CAC @twitellectual! 😉
Avnish Bajaj
SO DAMN GOOD @thewholetruthfoods
Suchita Salwan
I read somewhere that if your product is 3x - 4x better, the users of it become it's evangelists. I am fairly active with respect to my workouts and have ended up trying various protein bars as a consequence (and I have tried a few). However, so far, I haven't come across any product as tasty and wholesome @The whole truth foods. So much so, that I have started sending it my sisters and extended family to try it out like I have discovered a hidden treasure (I'm sure it won't be hidden soon enough). I just can't resist the double cocoa one. Now I order the mini bars. Well done Shashank Mehta! Awesome product. (This is not a paid ad I just felt compelled to write about such an good product especially when we end up eating so many artificial ingredients in our food)
Mayank Goyal
Startups can create an emotional connect with their consumers, in ways that established brands rarely have the luxury to do! Received this apology note from The Whole Truth Foods when they messed up our order... My family & I are huge fans of their protein bars & this added customer connect makes them even more special :) #startups #branding #customerexperience
Chandni Nihalani
Brown Bread vs Whole Wheat vs Multigrain Bread |Which bread is healthiest? | The Whole Truth Academy
229.4k views | 2.4k Likes
@amanagrawal4268
This just blew my mind. I have been eating Wheat bread everyday thinking that I'm smart and I don't eat maida at all! I couldn't have been more wrong!!
@angaj
This was one of the first posts that caught my attention back in the day while scrolling IG. Glad to see all the way you've made from then!
@v_srikanth
Crisp and informative video as always. The only thing I don't like is that everytime I watch these videos I realise how foolish I was regarding my buying decisions. Keep up the good work.
@prakashbajpai49
Sir, I I have been experimenting with baking my own sourdough breads using starter, maida/whole wheat flour/ other grains, salt & water. I can add following information. 1. Bread can not be made without gluten which is only present in wheat. 2. Breeds of 100% wheat or multigrain with more than 10% non wheat component become too dense for lliking of most people. 3. Breads made with commercial yeast will need additives to increase shelf life. Only sourdough breads have better shelf life without additives. Anyone looking to eat healthy bread has to opt for sourdough breads. They have their unique tangy flavour & develop taste it to believe it kind of crunchiness on toasting
@shalon_b7
So called Bread companies call their bread to be '100% whole wheat' but their 1st ingredient is 'wheat flour' and use the colour '150a' which is such a scam....like I've been eating this since years spending extra money by thinking it is healthy for us and turns out that i was consuming maida all these days with an assumption of having healthy food. Seriously these food brands who are fooling us by advertising their products to be healthy should be sued. I used to suggest others to eat brown bread thinking that it may help but this video just made me realise I've been eating maida all these days.....Thanks 'The whole truth' team for this video
How to Read Ingredient Lists | Part 1/2 | The Whole Truth Academy
391.1k views | 1k Likes
@thechinmoydeka
An ad that I couldn't skip. Brilliant information. Keep posting. India needs this.
@kennyg314
Came here through YouTube ads. Great video. Learnt a lot about stuff that I eat. Keep it up 👍
@suryavardhansinghshekhawat865
Please upload the second part. This was the longest ad that I watched full. I couldn't skip it, it was so interesting. Thank u
@bharatbhushanasthana4652
I immediately skip the ad if it is skipable. This time I couldn't resist a 7 minutes long advertisement. The content is far better than bloody news I was watching. Keep up the good work.
@amanagrawal4268
This was an eye opener!! Very interesting and informative! Can't wait for the second part!
Which sugar alternative has the lowest glycemic index? | Brown sugar, jaggery and honey | TWTA
71.5k views | 2.9k Likes
@curious6190
You are the exception in YouTube. There is no one like you.
@AjayD-jv4mj
The fact that jaggery and pure honey don't go through so called refining process where good nutrients are removed and synthetic stuff is added itself makes things clear. Very well said only reducing sugar intake and using jaggery wen needed is the best way through. My parent used to consume more jaggery as u said .
@ea2ar
I love the way this video gives a completley honest unbiased explanation on each product, love the work
@obsidiansugar1123
This goes for all of your videos. First of all, thank you for making this simple. At 38 years old, I don’t remember anyone explaining this information so simple. I finally understand! Second, I HIGHLY appreciate you always explaining your abbreviations. Instead of saying stuff like GI and expecting everyone to know what that is, you actually tell us. Thank you! I liked and subscribed.
@rekhamanideep4672
Best video in YouTube by listening to this video to my sister she stop eating sweets and she thinks the the material which starts with brown is healthy thank you sir for this video I will share with my family
Honest Influencer Marketing | The Whole Truth Sayers program
1m views | 1.5k Likes
@ichoure
I work in Public Relations and I am so tired of explaining to brands why we refuse to work on an influencer marketing campaign! This is so relatable and I am so GLAD SOMEONE has picked this conversation up. This was a long time coming, 2 years too late. But we're here now.
@mishitagupta6633
This is absolutely mind-blowing. Someone had to speak about this reality and who better than The Whole Truth :))
@NikhilJain92
So The Whole Truth is that the CEO has totally convinced me into buying the healthy bars.. He himself should put down his name in the list of Influencers for the brand!! Amazing job!! This Whole Truth really made my day!! 🥳🥳🤩🤩🤩
@testname2635
This was one of the best YouTube ads I have seen in a long while. Kudos to the creators.
@NaveedKhanYT
Holy lord I never in my life have watched a complete YouTube ad and came to re-watch it!!! It's sooo freaking good that I couldn't help myself!!! Amazing!!!
Our Food is Screwed | What Food Companies Don't Want You to Know | #TheWholeTruth
3.1m views | 4.1k Likes
@Avighna
Holy shit, this is THE BEST AD I'VE EVER SEEN. I didn't skip it, I specifically navigated to your website to see the full thing because it intrigued me so much!!!
@pink873
THE FIRST ADVERTISEMENT TAHT I SEPARATELY SEARCHED TO SEE
@ramyasumithra5808
This is the first advertisement that I've searched for and clicked on. Bloody good work, guys! <3
@viidhudubey8573
Gotta say, a refreshing advert program and entertaining too, I didn't click the skip button which goes on to show how engaging it was from the first sec. Clearly an example to follow for others. Cheers!
The Whole Truth of Influencer Marketing
On 6th October, we put out an open call for influencers who are respected for their expertise and their honest opinions. After going through 120+ applications, we shortlisted 30 on the 2nd December.
- Sorabh Pant
@sorabhpant
- Varun Thakur
@varunthakur
- Aarati Kulkarni
@aaratistic
- Salil Jamdar
@saliljamdar
- Gayathri Sitaraman
@liftlikegaya3
- @vividh.thekurtaguy
@vividh.thekurtaguy
- Praful Jain
@praful_creations
- Shelvin James
@rj_shelvin
- Rahul Hariharan
@rahulonthedrums
- Abhijit Vaghani
@abhijitvaghani
- Aditya Gundeti
@adityacomedy
- Shubh Hamirwasia
@kaaffi_shubh
- Aditya Gajra
@adityabhanushalii
- Anaheez Patel
@anaheezpatel
- Punya Arora
@clickmadness
- Divya Fofani
@divyafofanii
- Saachi Rajadhyaksha
@Heyitssaach
- Naima K. Rahimtulla
@maleehaloves
- Sumit Mehta
@Mehta_notmehteyv
- Megha Maheshwari
@momandthebeauty
- Mayank B Nagori
@nagori
- Manish Kapoor
@pehlehealth
- Reetika jalan
@reetikajalan
- Sevya Sethuraman
@sevyamusic
- Dheepesh Bhatt
@shivohamofficial
- Sonam Jain
@themagicplatter
- Varun Nair
@varun22nair
- Harjas Sethi
@vellijanani
- Varsha Kabra
@yummy_n_healthy_food_recipe
- Zoe Modgill
@zoemodgill
